Clayra Is Finally Here: The Launch of Our Skincare Brand

September 1, 2026 — The Day Clayra Became Real

For a long time, Clayra was just an idea.

It started with two people, Vishal Suman and Khushboo Bhardwaj, sitting together and imagining what it would be like to build a skincare brand of their own.

There were countless conversations, ideas, changes, doubts, and small decisions along the way. From finding the right name to developing the brand identity, working on the product, packaging, website, and everything behind the scenes, every step brought Clayra a little closer to becoming real.

And then came September 1, 2026.

The day we had been waiting for.

Clayra officially launched.

What started as an idea between two people had finally become a real skincare brand that people could discover, experience, and make a part of their routine.

Our first product, the Clayra Skin Reset Serum, represents the beginning of that journey. Created with 5% Niacinamide + Zinc PCA, it was developed with a simple purpose — to make effective skincare feel simple, thoughtful, and easy to include in everyday routines.

Launching Clayra wasn't just about putting a product online.

It was about turning an idea into something real.
It was about taking that first step, even when everything wasn't perfect.

And most importantly, it was about building something we could truly call ours.

September 1 will always be special to us — because that was the day Clayra stopped being just an idea and officially became a brand.

This is only the beginning.

Welcome to Clayra. 🤍