Meet the Founders Behind Clayra: Vishal Suman & Khushboo Bhardwaj

Every brand has a story. Clayra's story begins with two people, one idea, and a decision to build something together.

Meet Vishal Suman, Founder of Clayra, and Khushboo Bhardwaj, Co-Founder of Clayra.

Together, they are building Clayra with the goal of creating skincare that feels simple, thoughtful, and made for real everyday skin concerns.

Vishal Suman — Founder

Vishal Suman is the Founder of Clayra and the person who took the initial idea and started turning it into a real brand.

From developing the brand identity and refining the name to working on the product, packaging, website, content, and everything happening behind the scenes, Vishal has been involved in building Clayra from the ground up.

There was no large team behind the brand in the beginning.

It was simply an idea, followed by research, planning, experimentation, and a lot of work.

For Vishal, Clayra is an opportunity to build something of his own — something that can grow with time while staying true to its original purpose.

Khushboo Bhardwaj — Co-Founder

Khushboo Bhardwaj is the Co-Founder of Clayra and the person whose idea started the journey.

She wanted to create a skincare brand, but the brand didn't have a name yet.
During those early conversations, Khushboo suggested the name “Clay.”

The name became the starting point.

Vishal kept working with the idea for the next few days, experimenting with how it could become something more unique and memorable.

Eventually, “Clay” evolved into “Clayra.”
And that simple name became the foundation of the brand they're building today.

Building Clayra Together

Starting Clayra together meant that almost every part of the journey involved both of them.

Product ideas.

Branding.
Packaging.
Website.
Content.
Marketing.

And all the small decisions that people don't see when they simply look at the finished brand.

They may have different perspectives, but that's also what makes their partnership valuable.

One idea can become better when two people look at it differently.

From an Idea to a Real Brand

What started as a conversation eventually became a real skincare brand.

The first major step was creating the Clayra Skin Reset Serum, built around 5% Niacinamide + Zinc PCA with supportive ingredients for everyday skincare.

From there, the focus shifted toward creating the complete Clayra experience — from the bottle and packaging to the website and the way the brand communicates with its customers.

There is still a long way to go.

But every brand has to start somewhere.

For Clayra, it started with two people.

What's Next for Clayra?

Vishal and Khushboo see the Skin Reset Serum as just the beginning.

The goal is to gradually build Clayra into a skincare brand with thoughtful products, useful education, and a community that genuinely enjoys being part of the journey.

There will be new products.

There will be new ideas.

And there will definitely be more lessons along the way.

But one thing will remain the same — Clayra will continue to be built with intention.

Our Story Is Just Beginning

From “Clay” to “Clayra.”

From an idea to a brand.

From two people talking about skincare to actually building something together.

This is the story of Vishal Suman and Khushboo Bhardwaj.

And this is only the beginning of Clayra.

Welcome to our journey.